FINCA VILLAMARIA STORY
In the highlands that surround the municipality of La Argentina in Huila, on a 9-hectare farm that has a perfect view to the town, Luz Adriana Campos produces coffee. Finca Villamaria is actually owned by Luz Adriana’s father-in-law, Isaias. Although Isaias have been producing coffee in this farm for decades, for the last years, he has been opened and willing to receive support from his son Victor and her wife, Luz Adriana. Around 5 years ago, Luz Adriana and Victor realized that there was a different way of producing coffee, different from what don Isaias had been doing for years. Luz Adriana started attending workshops and visiting other farms, seeing that their neighbors were getting more money for their coffee. As Luz Adriana started learning more, she realized that it was about specialty coffee. The next mission was to convince her father in law to do all those changes on the farm. It was not easy at first. Isaias was used to doing things his way. So, Luz Adriana and Victor started showing Isaias, instead of telling.
Throughout the years, Luz Adriana have gained the trust of her father in law, letting her take over all the specialty coffee process. Although Victor involves in the farm activities, he is employed in the town, leaving every morning to meet a schedule, so it is Luz Adriana who stays on the farm with Isaias looking after the farm and the coffee. They still have limited space for drying and processing, so they decide to strategically process the Caturra variety and some of the Colombia for specialty coffee. That is the process that Luz Adriana oversees. After picking, the coffee is depulped and fermented for 30-36 hours before being dried on raised beds. This leads to the trademark clean, blackcurrant flavors that makes the coffee from Villamaria different and special. On Finca Villamaria, Luz Adriana brings the innovative, young and dynamic energy to continue producing better coffee.