PRODUCERS: JOSÉ EFRAIN DÍAZ, JOSÉ WILLIAM DIAZ, ARNULFO DÍAZ AND SANTOS DÍAZ
FAMILIA DIAZ STORY
The Diaz family are an amazing group of cofffee growers. José Efrain is the father of Jose William, Renato, and Santos Arnulfo Diaz. More than 30 years ago, José Efrain used to work with wood and cultivated vegetables but later he decided to switch to coffee, since it was a more profitable endeavor. José Efrain began with 0.5 hectare and continued to expand over time, currently the family owns a 33.5-hectare farm, with 14.5 hectares being used for growing coffee. Each member of the family owns their own part of the farm and so, as a family, they have found a balance, allowing them to work together.
As a family they, use the same workers for all the farms, creating a rotational work plan, distributing the workforce according to each of the farm’s needs and the coffee growing cycle. When the harvest season arrives, they already know who the collectors will be and assign them based on the maturity levels and the volume that will be harvested on each farm, and the same happens for the drying of the coffee. Since they do not own their own truck, they rent one to tranport an sale the coffee. As access to farms is very difficult, they must first carry the coffee on their shoulders or use horses to move it to a point where there is better accessed by the road. In this way, they agree when to move the coffee to sell it, and they all travel together to the center of La Palma.
The Diaz family are known for being a united family, a true example of stewardship and humility. They are also known for being polite and truly committed to quality and excellence – people with a strong will, who know what they want to achieve and proudly work in coffee.