Juan Vergara


At Finca Campo Alegre, Juan Vergara doesn’t just grow coffee beans to prepare the drink he loves so much, he and his family have also spent some of the best moments of their lives there. On the farm, Juan and his wife Christine taught their daughters to ride horses and growing up there, the girls have inherited a passion for farming and coffee. This is the place where they have celebrated baptisms, first communions, birthdays, and weddings. For the family, this farm holds all their sentimental history and this special environment is where the coffee grows.

Juan’s father was born in Loja and used to own a coffee farm in that region. Although this farm is no longer in the family, Juan still carries out the traditional practices that is father’s family did on his own farm. Juan lives in the Quito and is the General Director of an industrial food company, however, his coffee farm is his private paradise and escape. The almost four hectares of coffee really is the garden of his dreams. Everything that Juan Vergara does in his life, he does with love and passion, coffee is no exception, and although it is not his main source of income, it still holds a very special place in his life and is something that he couldn’t live without.

Being so close to the city and where he works, Juan can easily get away to the farm. He loves to work in his coffee garden and every time he goes, he learns something new about agriculture. For Juan, a coffee bean is like a grape, necessary for a good wine, if you process and treat it well, you will achieve a great product. He strongly believes that each coffee tree has a different personality and that you must pay close attention to each one of them. Every morning Juan drinks a cup of his own coffee, only made better when he can do it on the farm and enjoy the view of the tree that grew it.

Farm Varieties
Total Farm Area

54 Hectares

Area in Coffee

3.6 Hectares






2,020 MASL

Technical info

June to September.

Processing Method

Fully washed and fermented with water in cans for 48 hours.


Native trees and Algarrobo.

Drying Method

Dried on covered raised African beds for 21 days.